In 1999 before "organic" and "fair-trade" were buzz words in North Idaho, Joe and Sarah Hamilton sought a new life for their family, one where they could "make a difference" and prayerfully "make a living." So, seeking a greater quality of life and a way to share their passion for natural foods and socially-responsible living, they chose Coeur d’Alene as the home for their humble, natural foods store.